Why Negotiate?

Negotiating is a part of everyday life, but in business it’s absolutely critical to your success. Poor negotiation can cripple a company just as quickly as losing key customers. While most negotiating strategies seem like common sense, it’s not uncommon for people to get caught up in the emotion of the moment and ignore their basic instincts. Emotion, luck and magic have no place in a successful negotiation. It takes an iron gut, homework, street smarts and unblinking discipline. These keys will unlock your ability to get the best deal possible under any circumstances.

Art of Seduction

Seduction—the word in itself rings a bell to sexual lust, pleasure, and desire. But seduction isn’t confined only to the walls of luring the one you love. It is an art of persuasion and influencing others to get your job done. From winning the heart to bagging promotions, the world functions on how well you influence others both with words and your action.