The Eternal Secret to Smelling Great

Fragrance plays a very important role in how others perceive and remember you. Hence, it’s an integral part of your personal style and something that you can utilize to your advantage.

Using and applying cologne is an art that you can quickly master. All it takes is the right guidance on how to choose a great fragrance, where and when to use it, how much to use, and how to store it. Thankfully, we have all the answers and have created this handy guide for The Fine Men on how to apply cologne.

Where to Apply?

1x Behind Ear (1x Each)

1x On the Base of your Throat

1x Chest

1x Inside Elbow

1x Inside Wrists

1x Behind the Knee

Always Remember – Less is More

What Types of Colognes Are There?

Before you can even choose a cologne, you need to understand the different types of fragrances available. By familiarizing yourself with all your options, you’ll be able to select the cologne that best meets your needs. You’ll also be able to understand why some colognes are cheap while others are incredibly pricey. In general, it all comes down to the percentage of the aromatic essence in the fragrance, which affects how long it lasts on your skin.

Men’s fragrance is really just a mixture of oils extracted from raw ingredients, some alcohol, and water. These fragrances have varying degrees of strength based on how diluted with water they are. For example, “Eau Fraiche” translates literally to “fresh water,” the most diluted type of men’s fragrance.

Eau Fraiche: 1%-3% essential oils; lasts 30 minutes to an hour
Eau de Cologne: 2%-7% essential oils; lasts 2-3 hours
Eau de Toilette: 7%-12% essential oils; lasts 3-4 hours
Eau de Parfum: 10%-20% essential oils; lasts 4-5 hours
Parfum: 20%-30% essential oils; lasts 5-7 hours

For the most part, perfumes with higher concentrations of essential oils will be priced higher than more diluted forms.

Where to Store your Cologne?

Your cologne must be properly stored or it will lose its “spirit,” . The compounds are chemically changed when exposed to heat and light, which can change both its scent and the way it reacts with your skin. Lighter and less concentrated scents are most susceptible to this kind of damage.

To keep your cologne in its prime, store it at room temperature out of direct sunlight. Cool, dry and dark conditions are best.


Rushabh Thakker

The Fine Men

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